RGRHBR503 — Develop and implement a marketing plan for stud stock

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What an assessment for RGRHBR503 must cover

41 assessable components: 6 elements (24 performance criteria), 1 performance evidence and 12 knowledge evidence requirements, plus 4 foundation skills. An audit-defensible tool maps every question and task back to these — that mapping is the coverage matrix Auditori generates alongside the assessment.

Elements & performance criteria

1 Evaluate commercial information applicable to the equine market

1.1Research and analyse relevant information to identify market and economic trends
1.2Identify and evaluate stud stock from other stud operations to determine strengths and weaknesses of own stock
1.3Present collated information in a manner to provide clear and concise information
1.4Conduct market and situation analysis using established techniques according to the available budget and the need for external assistance
1.5Establish a risk management plan to counter factors influencing the profitability of a horse stud enterprise

2 Develop strategies to support marketing

2.1Create promotional materials that enhance commercial presentation of stud stock
2.2Identify all relevant legislation and codes of practice applicable to the sale of a horse
2.3Record and communicate priorities, responsibilities and budget to relevant parties

3 Develop promotional strategies

3.1Prepare and record detailed plans for promotional activities according to organisation procedures, and to reflect feedback received on earlier activities
3.2Establish marketing objectives based on new and retained business consistent with stock held and strategic business plans

4 Organise implementation of the marketing plan

4.1Establish criteria for the measurement of impact and success of promotional activities
4.2Make adjustments to the promotional and distribution strategies promptly and as required to ensure success

5 Evaluate, select, draft and present horses for inspection prior to sale

5.1Evaluate and select horses according to the strategic and marketing plans of the stud operation
5.2Evaluate, select and organise horse drafts into appropriate marketing or sale categories, and develop catalogue to reflect legislative requirements, representation and accurate documentation
5.3Define and establish potential points for sale, potential clients and catalogue documentation required for each horse
5.4Arrange sale details and advise relevant parties
5.5Notify potential clients of inspection requirements to facilitate selection process and confirm locations and times for inspection
5.6Obtain client feedback of horses selected for sale following inspection, and negotiate alternatives as appropriate

6 Complete and evaluate sales against the marketing plan

6.1Arrange transport for horses to the sale site, ensuring safety and comfort of individual horses as well as meeting legislative and quarantine requirements and codes of practice applicable to horses in transit
6.2Confirm final sales arrangements, including sales orders and penning details, and the availability of particular horses for sale with potential clients according to previous agreements
6.3Organise staff, skilled in safe horse handling techniques, to ensure horse allotments and catalogue schedules are maintained during the sale
6.4Complete all paperwork associated with the sale, and arrange transport details
6.5Evaluate results of the sale against the marketing plan in terms of profitability and success in achieving intended outcomes
6.6Make recommendations for modification of the marketing plan

Performance evidence

developed and implemented at least one marketing plan of stud stock for an organisation, including: selection of horses for sale, promotional strategies, evaluated sales against the marketing plan.

Knowledge evidence

conditions and regulations governing the sale of horses under Australian legislation
contract and Conditions of Sale, and legal responsibilities and role of the vendor
various advantages and disadvantages of selling horses at different ages or conditions
financial management and budgeting
horse values, breeds, classes and ages
policies and procedures of the organisation for marketing, promotion and sale of horses
principles and practices of sales and marketing
procedures for transporting and selling horses
risk management procedures
roles and legal responsibilities of the vendor and the purchaser of a horse in Australia
signage and display, private horse sales, official horse sales and auctions
types of promotional activities, including advertising, public relations, and familiarisation.

Foundation skills

Numeracy: Interpret, compare and consolidate numerical and financial information to determine budgets and sales estimates
Navigate the world of work: Work independently or with others in making decisions to achieve organisational marketing and sales outcomes Ensure knowledge of legislative requirements and products is kept-up-to-date in order to provide accurate information
Interact with others: Follow business and industry communication protocols and practices for working with diverse groups
Get the work done: Use key features of workplace technology to access, organise, prepare and present information

Unit content sourced from training.gov.au — © Commonwealth of Australia, licensed under CC BY 4.0. Auditori is not affiliated with the Department of Employment and Workplace Relations.

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Questions about assessing RGRHBR503

What does an assessment tool for RGRHBR503 need to cover?

To satisfy the Principles of Assessment and Rules of Evidence, an assessment for RGRHBR503 needs to address all 41 unit components: 6 elements with 24 performance criteria, 1 performance evidence requirements, 12 knowledge evidence requirements, and the foundation skills. A coverage matrix mapping each question and task to these components is what an auditor looks for.

How does Auditori generate an assessment tool for RGRHBR503?

Auditori pulls the current release of RGRHBR503 from training.gov.au and generates a complete package: candidate assessment, assessor guide with model answers and observation criteria, and a coverage matrix mapping every component. A suitably qualified person then reviews and approves the draft in a built-in workflow — consistent with ASQA's guidance on AI use in VET — before export as branded PDF and editable Word.

Is the first assessment tool really free?

Yes. Every new account includes one free credit — enough to generate the complete assessment tool for RGRHBR503 — with no card and no subscription required. After that it's pay-as-you-go per unit.

Can I check my existing RGRHBR503 assessment instead of generating a new one?

Yes — upload your existing assessment or learner guide and Auditori maps it against every element, performance criterion, PE and KE of RGRHBR503, showing exactly what's covered and what's missing. Mapping costs a quarter of a credit.

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