SITEEVT037 — Recruit and manage exhibitors

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What an assessment for SITEEVT037 must cover

40 assessable components: 5 elements (18 performance criteria), 5 performance evidence and 10 knowledge evidence requirements, plus 7 foundation skills. An audit-defensible tool maps every question and task back to these — that mapping is the coverage matrix Auditori generates alongside the assessment.

Elements & performance criteria

1 Confirm exhibition scope and format.

1.1Assess proposed exhibition concept to determine planning and operational requirements.
1.2Clarify exhibition objectives with key stakeholders.
1.3Develop overall format in consultation with stakeholders.
1.4Develop a work schedule to address exhibitor recruitment and management requirements.

2 Establish format for buyer and seller interaction.

2.1Determine most appropriate format for buyer and seller interaction.
2.2Establish and monitor procedures and systems for one-to-one appointment scheduling when required.
2.3Liaise with colleagues and stakeholders to ensure format, systems and procedures integrate well with other exhibition components and considerations.

3 Recruit exhibitors.

3.1Develop a clear, professional and legally compliant exhibitor prospectus that includes breakdown of costs, benefits and relevant exhibitor information.
3.2Distribute and present exhibitor prospectus according to agreed targets and marketing plan.
3.3Maximise take-up of space and profitability through follow-up promotion and negotiation as required.
3.4Execute exhibitor contracts and agreements including full details of commitments made by both parties.

4 Support exhibitors.

4.1Organise or provide exhibitor support services.
4.2Develop and distribute accurate and complete exhibitor kits at appropriate time.
4.3Organise or provide exhibitor operational support, briefings and debriefings according to agreements.
4.4Liaise with exhibitors to identify issues and resolve as required.

5 Manage post-exhibition activities.

5.1Evaluate effectiveness of buyer and seller interactions based on agreed evaluation criteria.
5.2Follow up with exhibitors according to agreements, and seek feedback on exhibition operation.
5.3Incorporate outcomes of evaluation into future exhibition planning.

Performance evidence

consult with stakeholders and develop the exhibition format and work schedule for one exhibition with multiple operational components which covers: - key exhibition activities - interrelationships between exhibitors, organisers and stakeholders - exhibition timelines
analyse operational constraints, review exhibition objectives, and consult with exhibition stakeholders to determine an appropriate buyer and seller format for the above exhibition
develop and distribute exhibitor prospectus for above exhibition that includes information on: - attendance expectations and profile - bump in and bump out details - contact details - exhibition - features and benefits of participation - insurance requirements - marking initiatives and exhibition promotion - participation costs and levels - previous exhibition performance data - sponsorship details - venue layout, floor plans and general information
follow up with prospective exhibitors and prospectus recipients to maximise take-up of space and exhibition profitability for above exhibition
develop evaluation criteria and evaluate exhibition effectiveness for the above exhibition by measuring: - exhibitor, buyer and sponsor feedback - number of attending buyers - operational efficiency - profitability - venue service levels.

Knowledge evidence

characteristics of different types of exhibitions, their purposes and objectives: - trade or industry - consumer - commercial - non-commercial
roles, responsibilities, interrelationships and hierarchy of control of different stakeholders in exhibition planning and operation
formats and options for bringing buyers and sellers together: - suitability of different formats for different types of exhibition - advantages and disadvantages of different formats - exhibition layouts in the relevant industry context
formats for buyer and seller interactions: - appointments made during exhibition period - combination of different formats - free flow - prearranged appointments - scheduled presentations
formats, features and inclusions for exhibitor prospectus kit and feedback documentation
exhibitor support services: - accommodation - answering general enquiries - assistance with additional promotions - briefings and debriefings - providing updated information - travel
information included in exhibitor kits: - access - delivery details - floor plans - sponsors - technical services - times and schedules - travel arrangements - venues
legal considerations for exhibitor recruitment and management: - consumer protection - public liability and duty of care
risks, issues and challenges commonly encountered in exhibitor management and ways to avoid and manage them
evaluation and performance measurement systems for events: - formats and systems - qualitative and quantitative evaluation criteria and ways to evaluate having achieved them.

Foundation skills

Reading skills: interpret and develop complex and varied exhibition management documentation.
Writing skills: develop comprehensive, cohesive and complex exhibitor documentation.
Oral communication skills: articulate stakeholder requirements and conduct meetings.
Problem-solving skills: anticipate and respond to operational challenges when developing exhibition formats take responsibility for resolving exhibitor problems during the exhibition.
Initiative and enterprise skills: maximise return on investment and deliver on metrics for stakeholder groups.
Planning and organising skills: establish and manage cohesive operational procedures and systems.
Self-management skills: meet required timelines.

Unit content sourced from training.gov.au — © Commonwealth of Australia, licensed under CC BY 4.0. Auditori is not affiliated with the Department of Employment and Workplace Relations.

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Questions about assessing SITEEVT037

What does an assessment tool for SITEEVT037 need to cover?

To satisfy the Principles of Assessment and Rules of Evidence, an assessment for SITEEVT037 needs to address all 40 unit components: 5 elements with 18 performance criteria, 5 performance evidence requirements, 10 knowledge evidence requirements, and the foundation skills. A coverage matrix mapping each question and task to these components is what an auditor looks for.

How does Auditori generate an assessment tool for SITEEVT037?

Auditori pulls the current release of SITEEVT037 from training.gov.au and generates a complete package: candidate assessment, assessor guide with model answers and observation criteria, and a coverage matrix mapping every component. A suitably qualified person then reviews and approves the draft in a built-in workflow — consistent with ASQA's guidance on AI use in VET — before export as branded PDF and editable Word.

Is the first assessment tool really free?

Yes. Every new account includes one free credit — enough to generate the complete assessment tool for SITEEVT037 — with no card and no subscription required. After that it's pay-as-you-go per unit.

Can I check my existing SITEEVT037 assessment instead of generating a new one?

Yes — upload your existing assessment or learner guide and Auditori maps it against every element, performance criterion, PE and KE of SITEEVT037, showing exactly what's covered and what's missing. Mapping costs a quarter of a credit.

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