SITEEVT036 — Plan and allocate exhibition space

Elements & performance criteria

Performance evidence

• consult with stakeholders to develop exhibition operational requirements for at least one exhibition
• document the following details of the operational requirements for the above exhibition: entertainment, crowd control, food and beverage outlets, format, style and duration of exhibition, infrastructure, exhibition program, minimum and maximum numbers of exhibitors, on-site registration of attendees, security, size and set-up of: client displays and livery, exhibitor stands, merchandising stands, sponsor stands, seating, tables, technical equipment and services, venue styling
• develop floor plan for the above exhibition with pre-allocated space for the ancillary services listed in the knowledge evidence
• analyse of the following in developing the above floor plan: access limitations, food safety requirements, noise, spacing of exhibition stands and visitor traffic areas to avoid overcrowding, protection from weather, access to safe cabling and power sources, theft prevention measures
• apply evaluation criteria and seek feedback on the above exhibition, covering: exhibitor, buyer and sponsor success, number of attending buyers, operational efficiency, success in meeting exhibition objectives, profitability of the exhibition, venue service levels

Knowledge evidence

• characteristics, purpose and objectives of different types of exhibitions: trade or industry, consumer, commercial, non-commercial
• roles, responsibilities and hierarchy of control of different stakeholders in the exhibition planning process
• spatial design techniques for maximising exhibitor space and profitability
• safety, security and environmental risks associated with events, and methods of managing them when designing exhibition floor plans
• induction requirements applicable to venue or event
• buyer and seller interaction formats and methods to incorporate requirements into exhibition floor plans, covering: free flow, prearranged appointments, scheduled presentations and promotions
• formats for and inclusions in exhibition floor plans
• criteria for allocating space to exhibitions: anticipated consumer demand for exhibitor products and services, exhibition themes, exhibitor or sponsor participation level, proximity of: equipment required by different exhibitors, exhibitors in direct competition, required balance and variety of exhibitors, size of products to be exhibited
• for specific industry sector: overall exhibition layout themes and schemas, exhibitor formats and sizes to meet different exhibitor requirements
• key features and functions of ancillary exhibition services at exhibition venues: attendee seating for consumption of food and beverage, business and communication hubs, entertainment stages, food and beverage outlets, food storage and preparation areas, media areas, meeting rooms, on-site registration or ticketing area, staff facilities, storage, toilet facilities, waste disposal and recycling
• profiles for exhibitors involved in the specific exhibition
• key environmental and social impacts of exhibition delivery, and minimal impact procedures to reduce them: reducing the impact on lifestyle of neighbouring residents, maintaining natural and cultural integrity, recycling and disposing of waste, especially hazardous substances, safety for crowds and the movement of large numbers of attendees, use of energy, water and other resources during event set-up, operation and break-down
• evaluation and performance measurement systems for events: formats and systems, qualitative and quantitative evaluation criteria and ways to evaluate having achieved them

Foundation skills

• Reading skills: interpret complex exhibition planning documents.
• Writing skills: document criteria for the allocation of exhibitor space.
• Numeracy skills: calculate complex spatial designs for exhibitor formats and sizes.
• Initiative and enterprise skills: identify exhibition profit expectations and establish floor plans that maximise profitability.
• Teamwork skills: integrate the needs of all stakeholders when establishing floor plans.
• Planning and organising skills: access and collate all information required to establish floor plans and to allocate space within designated deadlines.

Unit content sourced from training.gov.au — © Commonwealth of Australia, licensed under CC BY 4.0. Auditori is not affiliated with the Department of Employment and Workplace Relations.

Questions about assessing SITEEVT036