SITXMPR014 — Develop and implement marketing strategies

1 Collect and analyse information on the internal business environment.

• 1.1Confirm core activities, customer base, business values and current business direction.
• 1.2Identify and analyse information on current and past marketing and its effectiveness.
• 1.3Review business performance information to identify strengths, weaknesses and critical success factors.
• 1.4Identify and record current capabilities and resources, including the need for specialist assistance.
• 1.5Record and report information according to organisational requirements.

2 Collect and analyse information on the external business environment.

• 2.1Identify and analyse information on expected market growth or decline, and associated risk factors.
• 2.2Record and analyse projected changes in the labour force, population and economic activity.
• 2.3Gather and analyse comparative market information.
• 2.4Identify and analyse industry and customer trends and developments, including emerging technologies and innovations.
• 2.5Identify and analyse legal, ethical and sustainability requirements and potential business impacts.
• 2.6Record and report information according to organisational requirements.

3 Develop marketing strategies.

• 3.1Identify and analyse opportunities based on internal and external market analysis.
• 3.2Explore new and innovative marketing approaches.
• 3.3Develop marketing strategies that are consistent with direction and values of the organisation.
• 3.4Develop strategies in consultation with key stakeholders, integrating legal, ethical and sustainability considerations.

4 Prepare marketing plan.

• 4.1Formulate marketing plan that clearly communicates priorities, responsibilities, timelines and budgets.
• 4.2Provide timely opportunities for colleagues to contribute to marketing plan.
• 4.3Submit marketing plan for approval according to organisational policy.

5 Implement and monitor marketing activities.

• 5.1Implement and monitor activities detailed in plan according to schedule and contingencies.
• 5.2Produce marketing reports according to organisational policy.
• 5.3Share information on marketing activities with operational staff to maintain awareness of current organisational focus.

6 Conduct ongoing evaluation.

• 6.1Evaluate marketing activities using agreed methods and benchmarks.
• 6.2Make adjustments according to evaluation.
• 6.3Communicate and implement agreed changes.

What does an assessment tool for SITXMPR014 need to cover?

To satisfy the Principles of Assessment and Rules of Evidence, an assessment for SITXMPR014 needs to address all 39 unit components: 6 elements with 24 performance criteria, 3 performance evidence requirements, 9 knowledge evidence requirements, and the foundation skills. A coverage matrix mapping each question and task to these components is what an auditor looks for.

How does Auditori generate an assessment tool for SITXMPR014?

Auditori pulls the current release of SITXMPR014 from training.gov.au and generates a complete package: candidate assessment, assessor guide with model answers and observation criteria, and a coverage matrix mapping every component. A suitably qualified person then reviews and approves the draft in a built-in workflow — consistent with ASQA's guidance on AI use in VET — before export as branded PDF and editable Word.

Is the first assessment tool really free?

Yes. Every new account includes one free credit — enough to generate the complete assessment tool for SITXMPR014 — with no card and no subscription required. After that it's pay-as-you-go per unit.

Can I check my existing SITXMPR014 assessment instead of generating a new one?

Yes — upload your existing assessment or learner guide and Auditori maps it against every element, performance criterion, PE and KE of SITXMPR014, showing exactly what's covered and what's missing. Mapping costs a quarter of a credit.