SISXFAM005 — Develop and implement participation strategies

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What an assessment for SISXFAM005 must cover

45 assessable components: 2 elements (10 performance criteria), 6 performance evidence and 25 knowledge evidence requirements, plus 4 foundation skills. An audit-defensible tool maps every question and task back to these — that mapping is the coverage matrix Auditori generates alongside the assessment.

Elements & performance criteria

1 Review analysis of participation levels and patterns.

1.1Evaluate organisational participation analysis reports for program service offerings.
1.2Determine impact of current participation initiatives through comparative analysis of reporting periods.
1.3Identify underperforming programs and consumer market segments.
1.4Select priority programs and market segments to be targeted by expansion initiatives.

2 Implement, evaluate and modify participation strategies.

2.1Develop participation marketing strategy consistent with direction and objectives of the organisation.
2.2Establish performance measurements for monitoring impact of marketing strategy.
2.3Implement strategies that target characteristics and preferences of prioritised market segments.
2.4Communicate marketing strategies to relevant personnel.
2.5Evaluate impact of marketing strategy on participation levels and patterns based on performance measures.
2.6Modify marketing strategy in response to ongoing expansion need and changing participation levels and patterns.

Performance evidence

Evidence of the ability to complete tasks outlined in elements and performance criteria of this unit in the context of the job role, and:
for three different sport, fitness, aquatic or recreation programs, review participation analysis reports and identify underperforming programs and consumer market segments
for the same program or two different programs, develop a total of two different participation marketing strategies targeted at two different underperforming consumer market segments
from actual marketing strategies implemented, or according to case studies:
evaluate the impact of two strategies on participation levels and patterns
modify the marketing strategies according to need.

Knowledge evidence

Demonstrated knowledge required to complete the tasks outlined in elements and performance criteria of this unit:
for the sport, fitness, aquatic and recreation industry and organisation type:
format and inclusions of data analysis and evaluation reports for sport, fitness, aquatic and recreation program participation
seasonal variation in different types of programs and how this impacts on participation patterns over the year
how consumer markets are segmented for the purposes of participation analysis and marketing strategies, and typical demographic information used to determine segments:
age
sex
skill capability
physical capacity
family status
employment status and income
key program service offerings
key consumer market segments for different program service offerings, and:
their program preferences and expectations
types of marketing strategies and communication methods suited to their characteristics
current and emerging technologies used to communicate marketing messages to consumers and the opportunities they present
components of marketing strategies:
objectives
target audience
key themes and messages
marketing activities
responsibilities for implementation
performance indicators
timelines for implementation and duration of specific campaigns
budgets.

Foundation skills

Reading skills to:: evaluate factual and subjective information presented in data analysis reports.
Writing skills to:: produce detailed and cohesive marketing strategies.
Numeracy skills to:: interpret and compare numerical data of different complexity presented in tables, charts and graphs.
Problem-solving skills to:: identify key participation deficits and prioritise marketing initiatives.

Unit content sourced from training.gov.au — © Commonwealth of Australia, licensed under CC BY 4.0. Auditori is not affiliated with the Department of Employment and Workplace Relations.

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Questions about assessing SISXFAM005

What does an assessment tool for SISXFAM005 need to cover?

To satisfy the Principles of Assessment and Rules of Evidence, an assessment for SISXFAM005 needs to address all 45 unit components: 2 elements with 10 performance criteria, 6 performance evidence requirements, 25 knowledge evidence requirements, and the foundation skills. A coverage matrix mapping each question and task to these components is what an auditor looks for.

How does Auditori generate an assessment tool for SISXFAM005?

Auditori pulls the current release of SISXFAM005 from training.gov.au and generates a complete package: candidate assessment, assessor guide with model answers and observation criteria, and a coverage matrix mapping every component. A suitably qualified person then reviews and approves the draft in a built-in workflow — consistent with ASQA's guidance on AI use in VET — before export as branded PDF and editable Word.

Is the first assessment tool really free?

Yes. Every new account includes one free credit — enough to generate the complete assessment tool for SISXFAM005 — with no card and no subscription required. After that it's pay-as-you-go per unit.

Can I check my existing SISXFAM005 assessment instead of generating a new one?

Yes — upload your existing assessment or learner guide and Auditori maps it against every element, performance criterion, PE and KE of SISXFAM005, showing exactly what's covered and what's missing. Mapping costs a quarter of a credit.

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