SIRXOSM005 — Develop a basic website for customer engagement

Elements & performance criteria

Performance evidence

• plan for and build one basic website, to the point of publication, suited to identified purpose and customer requirements
• integrate at least three of the following functions into the website structure:  search facility  interactive fillable forms  uploading and downloading information  active links to other sites  links to drive navigation to featured content  chat facilities for provision of information  facilities for customer feedback, testimonials and commentary on content  security of customer and organisational information
• utilise at least four of the following design features into the website to create appeal and ease of readability and access:  coloured frames and banners  different fonts and colours for headings and text  lists using numbers and bullet points  images  videos  animations  sound files  tables, graphs or charts
• test all functions and links built into the website on two different devices before the site goes live
• evaluate content, design and useability, for two different devices, and identify three areas of potential change to be considered before the site goes live.

Knowledge evidence

• role of a website in the communications or marketing mix for particular types of organisations
• common functions provided by basic websites and how these can be effectively used for different organisational purposes:  search facility  interactive fillable forms  uploading and downloading information  active links to other sites including social media pages  chat facilities for provision of information  facilities for customer feedback, testimonials and commentary on content  security of:  customer private and financial information including through password protection  images and information owned by website operator  collection of data on traffic and user interaction with site
• a range of website building software providers including website functionality provided, advantages and disadvantages, and associated costs
• compatibility issues that can occur between different types of website building software applications
• types of available templates including how to access and build into a website
• how interactive fillable forms work and how information collected is provided to the website operator
• features of effective website layout and navigation flow
• functions that can be used to drive navigation to featured content and external web pages:  highlighted, coloured and underlined words  pop up messages  hyperlink text and tags in hypertext markup language (HTML)
• general principles for effective website design and how the following design features can be used to create appeal, ease of readability and access:  consistency across pages  coloured frames and banners  headings  different fonts and colours  lists using numbers and bullet points  images, videos, animations and sound files  tables, graphs and charts  navigation tabs with simple directive language relevant to purpose
• how to make web content more accessible to people with disability and they key content of published accessibility guidelines
• techniques for manipulating digital images and graphics, and their insertion into a website
• principles of search engine optimisation (SEO) and how traffic is driven to websites through use of:  key words and density on the page  organic searches
• features of browsers, search engines and web crawlers, and how they impact on website design, decisions and meta-tags
• how web hosting services operate, a range of services offered by providers and associated costs
• how to obtain and register a domain name and what services are generally included as part of registration
• methods used to test newly developed websites, prior to site going live, and logical sequence of testing.

Foundation skills

• Reading skills to::  interpret unfamiliar jargon and directions of different complexity found website platform building software  interpret the intent of and extract relevant content from organisational documents.
• Writing skills to::  produce cohesive website content using clear and detailed language suitable for purpose and audience  create content of online forms to elicit the required information using relevant headings and questions in a logical sequence.
• Planning and organising skills to::  coordinate multiple elements involved in developing a website in a logical and time efficient sequence.
• Self-management skills to::  critically evaluate own work to improve website content and functionality  take responsibility for development of website from information collection through to evaluation before site goes live.

Unit content sourced from training.gov.au — © Commonwealth of Australia, licensed under CC BY 4.0. Auditori is not affiliated with the Department of Employment and Workplace Relations.

Questions about assessing SIRXOSM005