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SIRRMER023 — Develop a visual merchandising brand strategy

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What an assessment for SIRRMER023 must cover

49 assessable components: 3 elements (14 performance criteria), 1 performance evidence and 31 knowledge evidence requirements, plus 3 foundation skills. An audit-defensible tool maps every question and task back to these — that mapping is the coverage matrix Auditori generates alongside the assessment.

Elements & performance criteria

1 Research and analyse brand.

  • 1.1Access, interpret and analyse strategic, sales, marketing and stakeholder information relevant to brand.
  • 1.2Research, interpret and analyse market information to identify target markets and customer values and needs.
  • 1.3Research, interpret and analyse legal requirements and market information to identify and evaluate visual merchandising trends relevant to brand.
  • 1.4Research and evaluate visual merchandising concepts relevant to brand.
  • 1.5Research and interpret senior executive, supplier and stakeholder expectations and needs.

2 Develop visual merchandising brand strategy.

  • 2.1Create visual merchandising brand strategy to meet identified needs.
  • 2.2Develop plan to implement visual merchandising brand strategy.
  • 2.3Draft visual merchandising brand strategy and implementation plan.
  • 2.4Consult with senior executives, suppliers and stakeholders to gather visual merchandising brand strategy and implementation plan feedback.
  • 2.5Interpret and use feedback to adjust visual merchandising brand strategy and implementation plan.
  • 2.6Present visual merchandising brand strategy and implementation plan to senior executive for approval.

3 Implement and monitor visual merchandising brand strategy.

  • 3.1Implement visual merchandising brand strategy according to agreed implementation plan.
  • 3.2Monitor implementation of visual merchandising brand strategy against planned activities and budget.
  • 3.3Evaluate and adjust visual merchandising brand strategy to improve brand performance.

Performance evidence

  • research, develop, document, implement, monitor and evaluate a visual merchandising brand strategy for one existing brand and one new brand.

Knowledge evidence

  • organisational policies and procedures applicable to developing and implementing a visual merchandising brand strategy
  • legal requirements applicable to developing and implementing a visual merchandising brand strategy
  • marketing concepts:
  • marketing mix
  • reverse briefs
  • industry category
  • market segmentation
  • marketing strategy planning
  • customer behaviour
  • digital and analogue spatial design techniques
  • brand management concepts:
  • sensory and perceptive brand immersion
  • brand experience
  • brand activation
  • brand vision and identity
  • brand storyline
  • multi-channel brand applications and purposes
  • brand element personality, tone and voice
  • brand strategy planning
  • visual merchandising brand strategy and implementation plan contents
  • target markets
  • customer values and needs
  • supplier requirements
  • stakeholder requirements
  • brand performance indicators
  • visual merchandising concept
  • place management
  • spatial plans
  • budgets
  • timelines
  • actions

Foundation skills

  • Oral communications skills: adapt communication techniques and styles to meet the needs of others.
  • Numeracy skills: read, interpret, use, communicate and document: spatial and measurement information related to visual merchandising, statistical, financial market and customer data, visual merchandising budgets, interpret and communicate market patterns and trends.
  • Technology skills: access, use and communicate information using digital technology, design and document visual merchandising spatial plans.

Unit content sourced from training.gov.au — © Commonwealth of Australia, licensed under CC BY 4.0. Auditori is not affiliated with the Department of Employment and Workplace Relations.

See what you get before you start

Real, unedited Auditori output (RIIHAN201E shown), branded for a sample RTO:

Questions about assessing SIRRMER023

What does an assessment tool for SIRRMER023 need to cover?

To satisfy the Principles of Assessment and Rules of Evidence, an assessment for SIRRMER023 needs to address all 49 unit components: 3 elements with 14 performance criteria, 1 performance evidence requirements, 31 knowledge evidence requirements, and the foundation skills. A coverage matrix mapping each question and task to these components is what an auditor looks for.

How does Auditori generate an assessment tool for SIRRMER023?

Auditori pulls the current release of SIRRMER023 from training.gov.au and generates a complete package: candidate assessment, assessor guide with model answers and observation criteria, and a coverage matrix mapping every component. A suitably qualified person then reviews and approves the draft in a built-in workflow — consistent with ASQA's guidance on AI use in VET — before export as branded PDF and editable Word.

Is the first assessment tool really free?

Yes. Every new account includes one free credit — enough to generate the complete assessment tool for SIRRMER023 — with no card and no subscription required. After that it's pay-as-you-go per unit.

Can I check my existing SIRRMER023 assessment instead of generating a new one?

Yes — upload your existing assessment or learner guide and Auditori maps it against every element, performance criterion, PE and KE of SIRRMER023, showing exactly what's covered and what's missing. Mapping costs a quarter of a credit.

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