SFLSOP011 — Develop a floristry product range

1 Research the market.

• 1.1Focus product research according to business objectives.
• 1.2Access information sources for floristry market trends, distribution and marketing networks.
• 1.3Analyse current and emerging technologies, market and design trends, and product and service gaps.
• 1.4Consult with colleagues and external stakeholders.
• 1.5Identify product development opportunities and target markets.
• 1.6Evaluate distribution and marketing networks for potential to successfully market proposed product.

2 Analyse issues relevant to product establishment.

• 2.1Identify and analyse product preferences and quality expectations of different consumer markets.
• 2.2Identify and analyse external issues that impact on product establishment.
• 2.3Assess availability of flower and plant materials and ancillary materials that meet preferences of target market.
• 2.4Assess business capacity to provide proposed product and identify additional required resources.
• 2.5Consider issues relating to product life cycle.

3 Determine profitable selling price.

• 3.1Determine net production cost by identifying attributable business operating costs and product specific costs.
• 3.2Incorporate distributor commissions or mark ups, determine required profit margin and mark up for profitable selling price.
• 3.3Consider competitor product pricing and make reasonable cost adjustments to ensure a price competitive product.
• 3.4Assess profitability of a range of proposed products and choose highest yielding products.
• 3.5Clearly and accurately document pricing structures.

4 Establish the product.

• 4.1Develop and implement a product implementation plan that incorporates marketing strategies and activities.
• 4.2Communicate plan to all personnel involved in establishing the product.
• 4.3Test new products in marketplace prior to full implementation, when appropriate.

5 Monitor and evaluate success of the product.

• 5.1Monitor product success based on marketplace response and feedback from distributors, staff and customers.
• 5.2Assess changes in internal or external environment that impact cost effectiveness and profitability.
• 5.3Monitor quality of supplied flowers, plant materials and merchandise and rectify deficiencies affecting overall quality of product range.
• 5.4Rationalise or delete non-performing products within the range.
• 5.5Communicate changes to relevant colleagues, customers and distributors.

What does an assessment tool for SFLSOP011 need to cover?

To satisfy the Principles of Assessment and Rules of Evidence, an assessment for SFLSOP011 needs to address all 58 unit components: 5 elements with 24 performance criteria, 9 performance evidence requirements, 19 knowledge evidence requirements, and the foundation skills. A coverage matrix mapping each question and task to these components is what an auditor looks for.

How does Auditori generate an assessment tool for SFLSOP011?

Auditori pulls the current release of SFLSOP011 from training.gov.au and generates a complete package: candidate assessment, assessor guide with model answers and observation criteria, and a coverage matrix mapping every component. A suitably qualified person then reviews and approves the draft in a built-in workflow — consistent with ASQA's guidance on AI use in VET — before export as branded PDF and editable Word.

Is the first assessment tool really free?

Yes. Every new account includes one free credit — enough to generate the complete assessment tool for SFLSOP011 — with no card and no subscription required. After that it's pay-as-you-go per unit.

Can I check my existing SFLSOP011 assessment instead of generating a new one?

Yes — upload your existing assessment or learner guide and Auditori maps it against every element, performance criterion, PE and KE of SFLSOP011, showing exactly what's covered and what's missing. Mapping costs a quarter of a credit.