MEM22018 — Coordinate sales and promotion of engineering-related products or services

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What an assessment for MEM22018 must cover

48 assessable components: 4 elements (19 performance criteria), 10 performance evidence and 19 knowledge evidence requirements. An audit-defensible tool maps every question and task back to these — that mapping is the coverage matrix Auditori generates alongside the assessment.

Elements & performance criteria

1 Review organisational operations, markets and customer base

1.1Follow standard operating procedures (SOPs)
1.2Comply with work health and safety (WHS) requirements at all times
1.3Define sales, service and marketing strategic objectives for engineering-related products or services
1.4Establish nature and context of products or services including market potential, technical advantage, customer-supplier relationships and relevant regulatory requirements
1.5Review functional team relationships and organisational fit, available technical and professional support services, communications and reporting lines
1.6Review sustainability and life cycle implications of products and services
1.7Review legal obligations of organisation and team related to consumer protection, trade practices, environmental and commercial legislation related to product or service delivery
1.8Identify relevant organisation accounts and budgets and establish procedures for compliance
1.9Identify available software for marketing and sales operations

2 Coordinate sales, service and promotions activities

2.1Establish implementation plan, schedule and budgets to achieve promotional and sales objectives
2.2Establish procedures to record progress against objectives, schedule and budget
2.3Participate in and supervise engineering-related sales, service and promotions with stakeholders including customers
2.4Establish processes to ensure self and team maintain currency of technical knowledge of organisation’s products and services
2.5Establish continuous improvement of sales and promotion activities

3 Monitor sales and promotion activities

3.1Communicate and negotiate with stakeholders to establish organisational capability, feedback on improvement opportunities and customer needs, marketing opportunities, and development needs of sales and marketing team
3.2Address constraints and contingencies, and adjust any short-term planning and rescheduling requirements
3.3Monitor implementation of objectives by priority, strategy and schedule

4 Report outcomes

4.1Record progress and results in accordance with procedures
4.2Provide documentation, data entry and analysis according to organisational requirements

Performance evidence

following work instructions, standard operating procedures (SOPs) and safe work practices
defining sales and marketing organisational mission and strategic objectives, features and functions within the organisation
planning, scheduling and budgeting to achieve promotional and sales objectives
identifying technical and market advantage for products or services, customer-supplier relationships, current markets and context, marketing and sales opportunities, and constraints
investigating and evaluating options for sales, promotions and marketing team development, and completing feasibility analysis on marketing options on at least two occasions
maintaining records of plans, priorities, schedules and progress, legislative compliance, personal and team skills development
on at least two occasions coordinate implementation of: • objectives • sales, marketing and promotions • personal and team training • continuous improvement • problem-solving and decision-making • systems thinking • constraints and contingency management • short-term planning adjustments and rescheduling • marketing team resources and budget
communicating and negotiating with stakeholders to monitor products and services
reporting and documenting progress and results, data and analysis in accordance with standard operating procedures.
Note: Where a volume and/or frequency is not specified, demonstration must be provided at least once.

Knowledge evidence

safe work practices and procedures
work health and safety (WHS) and regulatory requirements, codes of practice, and risk minimisation and registration requirements
personal responsibilities include: • role specification • workplace agreement or award • negotiation • contract, legal or regulatory obligations • professional and ethical considerations • agreed operational or project requirements
typical constraints for sales and promotion activities
engineering practices relevant to operations and supplied products and services in the context of marketing and sales including competitive pressures or markets, customer-supplier relationships and consumer protection legislation
organisational management structure, functional team relationships, available technical and professional support services, communications and reporting lines
audit procedures for personnel current competence, competence gaps and training requirements within marketing team
opportunities for technological and personnel competence improvement
sustainability implications of products and services
sustainability issues related to continuous improvement of engineering-related projects and operations
organisational mission and business strategy, operations and project plans and objectives
opportunities and constraints related to sales and promotions
techniques for analysis of organisational capability, current and future technological needs of customer base, and marketing opportunities
software options for program management and budget control
WHS, codes of practice, and other legislative requirements
sustainability and ethical practice related to products and services, marketing team changes and developments
risk management procedures
procedures for reporting and recording of progress and records
legal obligations of organisation and team related to employment conditions, consumer protection, trade practices, environmental and commercial legislation related to procedures.

Unit content sourced from training.gov.au — © Commonwealth of Australia, licensed under CC BY 4.0. Auditori is not affiliated with the Department of Employment and Workplace Relations.

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Questions about assessing MEM22018

What does an assessment tool for MEM22018 need to cover?

To satisfy the Principles of Assessment and Rules of Evidence, an assessment for MEM22018 needs to address all 48 unit components: 4 elements with 19 performance criteria, 10 performance evidence requirements, 19 knowledge evidence requirements, and the foundation skills. A coverage matrix mapping each question and task to these components is what an auditor looks for.

How does Auditori generate an assessment tool for MEM22018?

Auditori pulls the current release of MEM22018 from training.gov.au and generates a complete package: candidate assessment, assessor guide with model answers and observation criteria, and a coverage matrix mapping every component. A suitably qualified person then reviews and approves the draft in a built-in workflow — consistent with ASQA's guidance on AI use in VET — before export as branded PDF and editable Word.

Is the first assessment tool really free?

Yes. Every new account includes one free credit — enough to generate the complete assessment tool for MEM22018 — with no card and no subscription required. After that it's pay-as-you-go per unit.

Can I check my existing MEM22018 assessment instead of generating a new one?

Yes — upload your existing assessment or learner guide and Auditori maps it against every element, performance criterion, PE and KE of MEM22018, showing exactly what's covered and what's missing. Mapping costs a quarter of a credit.

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