DEFDPA005 — Develop and implement media plans

1 Define media requirements

• 1.1Identify target audience from the task brief
• 1.2Analyse environment to determine the reach and frequency requirements of media selected
• 1.3Analyse creative requirements of the message and determine media implications
• 1.4Confirm media budget, and identify legal and voluntary constraints in accordance with operational procedures

2 Select media vehicles

• 2.1Evaluate media vehicle options, considering past performance and appropriateness of using new or alternative media vehicles to meet brief requirements
• 2.2Select media vehicles that target the specified audience and meet media budget requirements
• 2.3Select media vehicles that meet the creative, reach and frequency requirements of the message to be achieved within the assigned budget
• 2.4Assess selected media vehicles to meet legal and ethical requirements

3 Determine a media schedule

• 3.1Ensure the duration and timing of the media schedule meets the brief requirements
• 3.2Create a media schedule to the satisfaction of the event coordinator
• 3.3Develop alternative media schedules within budget for the event coordinator
• 3.4Develop testing schedule for the media plan and modify it in accordance with results obtained

4 Produce a media plan

• 4.1Create a media plan that defines the media requirements of the brief and provide evidence to support each requirement
• 4.2Specify the recommended media and vehicle/s and the rationale for their selection in the media plan
• 4.3Ensure media plan contains a budget allocation per medium per advertising period
• 4.4Develop performance measures to ensure effectiveness of media plan

5 Implement a media plan

• 5.1Allocate resources and approve plans in accordance with operational procedures
• 5.2Brief and coordinate personnel to be involved as required
• 5.3Coordinate events and activities in accordance with media plan
• 5.4Handle contingencies in accordance with organisational risk management arrangements identified in the planning for events/activities

6 Evaluate a media plan

• 6.1Evaluate and analyse the coordination of media events and activities within the plan, to improve future planning
• 6.2Evaluate events and activities in terms of their effectiveness in achieving desired outcomes

What does an assessment tool for DEFDPA005 need to cover?

To satisfy the Principles of Assessment and Rules of Evidence, an assessment for DEFDPA005 needs to address all 41 unit components: 6 elements with 22 performance criteria, 7 performance evidence requirements, 12 knowledge evidence requirements, and the foundation skills. A coverage matrix mapping each question and task to these components is what an auditor looks for.

How does Auditori generate an assessment tool for DEFDPA005?

Auditori pulls the current release of DEFDPA005 from training.gov.au and generates a complete package: candidate assessment, assessor guide with model answers and observation criteria, and a coverage matrix mapping every component. A suitably qualified person then reviews and approves the draft in a built-in workflow — consistent with ASQA's guidance on AI use in VET — before export as branded PDF and editable Word.

Is the first assessment tool really free?

Yes. Every new account includes one free credit — enough to generate the complete assessment tool for DEFDPA005 — with no card and no subscription required. After that it's pay-as-you-go per unit.

Can I check my existing DEFDPA005 assessment instead of generating a new one?

Yes — upload your existing assessment or learner guide and Auditori maps it against every element, performance criterion, PE and KE of DEFDPA005, showing exactly what's covered and what's missing. Mapping costs a quarter of a credit.