SHBXPSM003 — Promote a personal services business
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What an assessment for SHBXPSM003 must cover
43 assessable components: 4 elements (14 performance criteria), 12 performance evidence and 11 knowledge evidence requirements, plus 6 foundation skills. An audit-defensible tool maps every question and task back to these — that mapping is the coverage matrix Auditori generates alongside the assessment.
Elements & performance criteria
1 Develop marketing strategies.
- 1.1Analyse business objectives, key services and products to determine the focus of marketing activities.
- 1.2Evaluate customer demographics and target markets for the business as a basis for marketing strategies.
- 1.3Determine marketing objectives and strategies in consultation with relevant people and according to the business plan.
2 Determine a marketing mix for the business.
- 2.1Balance volumes and pricing of service and product mix to optimise turnover and profit.
- 2.2Evaluate costs and benefits of providing different services and products to determine the marketing mix of the business.
- 2.3Determine the optimum marketing mix according to market and business needs.
3 Implement marketing strategies.
- 3.1Brief persons involved in the marketing effort on roles and responsibilities to ensure successful implementation.
- 3.2Plan and implement promotional activities according to marketing objectives and budgetary requirements.
4 Monitor and improve marketing performance.
- 4.1Regularly monitor marketing activities and evaluate business performance against targets.
- 4.2Analyse performance gaps and take corrective action or set new targets.
- 4.3Encourage relevant people to propose ways to improve marketing performance.
- 4.4Seek customer reaction to all aspects of the marketing mix, and analyse to improve targeting and outcomes.
- 4.5Conduct ongoing research of customer requirements to identify opportunities for change and improvement.
- 4.6Monitor changes in markets and investigate new business development opportunities.
Performance evidence
- develop a comprehensive written marketing plan for a given personal services business to include at least:
- business profile and objectives
- overview of products and services range and product mix
- analysis of four different client groups and their product and services preferences
- chosen target group/s for marketing activities and rationale for choice
- marketing objectives
- analysis of current sales and budgeted projections for sales of three different products and three different services to be promoted
- comprehensive description of promotional activities to be used and rationale for choice
- comprehensive implementation plan for promotional activities including timelines, responsibilities and performance indicators
- methods used to evaluate customer satisfaction with products and services offered
- methods used to monitor effectiveness of marketing program
- evaluate product and service performance against targets, analyse performance gaps and propose corrective actions for given marketing situations which may or may not be those covered by the above plan.
Knowledge evidence
- for personal services businesses and the organisation in particular: business objectives
- for personal services businesses and the organisation in particular: current products and services range and availability of new
- for personal services businesses and the organisation in particular: different client demographics and their product and service preferences
- for a range of traditional, new and emerging marketing strategies and promotional activities: uses, risks and benefits
- for a range of traditional, new and emerging marketing strategies and promotional activities: efficacy in reaching and appealing to target markets
- for a range of traditional, new and emerging marketing strategies and promotional activities: new and emerging marketing methods, including social media technologies, and the opportunities they present
- format and content of sales budgets, sales and stock reports and use in: projecting sales and profit
- format and content of sales budgets, sales and stock reports and use in: analysing product and service performance
- methods used to evaluate customer satisfaction with products and services offered
- methods used to monitor effectiveness of promotional activities
- format and content of marketing plans.
Foundation skills
- Reading skills: research, interpret and analyse complex and potentially unfamiliar business and marketing information.
- Writing skills: develop and document complex marketing plans and reports on results.
- Oral communication skills: consult with a range of people about complex and conceptual issues provide unambiguous information to staff about roles, and responsibilities for marketing activities.
- Numeracy skills: interpret and analyse complex sales, stock and budgetary data develop complex budgetary projections for various product and service mix scenarios.
- Initiative and enterprise skills: proactively seek opportunities to research new markets and implement change to the product and service range.
- Self-management skills: take responsibility for marketing initiatives from initial research through to implementation and monitoring of promotional activities.
Unit content sourced from training.gov.au — © Commonwealth of Australia, licensed under CC BY 4.0. Auditori is not affiliated with the Department of Employment and Workplace Relations.
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Real, unedited Auditori output (RIIHAN201E shown), branded for a sample RTO:
Questions about assessing SHBXPSM003
What does an assessment tool for SHBXPSM003 need to cover?
To satisfy the Principles of Assessment and Rules of Evidence, an assessment for SHBXPSM003 needs to address all 43 unit components: 4 elements with 14 performance criteria, 12 performance evidence requirements, 11 knowledge evidence requirements, and the foundation skills. A coverage matrix mapping each question and task to these components is what an auditor looks for.
How does Auditori generate an assessment tool for SHBXPSM003?
Auditori pulls the current release of SHBXPSM003 from training.gov.au and generates a complete package: candidate assessment, assessor guide with model answers and observation criteria, and a coverage matrix mapping every component. A suitably qualified person then reviews and approves the draft in a built-in workflow — consistent with ASQA's guidance on AI use in VET — before export as branded PDF and editable Word.
Is the first assessment tool really free?
Yes. Every new account includes one free credit — enough to generate the complete assessment tool for SHBXPSM003 — with no card and no subscription required. After that it's pay-as-you-go per unit.
Can I check my existing SHBXPSM003 assessment instead of generating a new one?
Yes — upload your existing assessment or learner guide and Auditori maps it against every element, performance criterion, PE and KE of SHBXPSM003, showing exactly what's covered and what's missing. Mapping costs a quarter of a credit.
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