MSTFD5023 — Develop marketing plans for fashion products
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What an assessment for MSTFD5023 must cover
24 assessable components: 3 elements (14 performance criteria), 2 performance evidence and 6 knowledge evidence requirements, plus 2 foundation skills. An audit-defensible tool maps every question and task back to these — that mapping is the coverage matrix Auditori generates alongside the assessment.
Elements & performance criteria
1 Prepare to develop marketing plan
- 1.1Determine job requirements from specifications, job sheets and work instructions
- 1.2Identify key features and benefits of selected fashion design
- 1.3Research target market and identify fashion design needs and expectations
- 1.4Identify price point and marketing budget
- 1.5Identify other relevant details that affect marketing activities
- 1.6Establish marketing objectives with required stakeholders
2 Research and determine marketing options
- 2.1Determine suitable media to reach target market and select appropriate strategies
- 2.2Explore marketing event options and promotional activities that meet legal, ethical and work health and safety (WHS) requirements, and assess their potential effectiveness in marketing selected fashion design
- 2.3Explore timing of marketing activities and determine costings for marketing options
3 Develop and finalise marketing plan
- 3.1Identify fashion product marketing cycle and develop marketing plan that details marketing activities
- 3.2Adjust marketing plan to ensure it meets marketing objectives, timing, budget requirements, and legal, ethical and WHS requirements
- 3.3Present marketing plan to required stakeholders
- 3.4Update marketing plan to incorporate feedback from stakeholders
- 3.5Document marketing plan according to industry practices
Performance evidence
- developed and documented a marketing plan for at least one fashion product that is appropriate to the price point, design and overall objectives of the stakeholder
- presented a marketing plan for at least one fashion product
Knowledge evidence
- legal, ethical and work health and safety requirements specific to the work task
- regulatory and industry standards for textiles, clothing and footwear products
- marketing practices, including typical marketing events and promotional activities used in the fashion industry
- concepts of marketing cycle and product life cycle in the fashion industry
- marketing tools and media for the fashion industry, and techniques for their use
- Social media for marketing activities relevant to market
Foundation skills
- Oral communication skills: Oral communication skills to present marketing plans to a range of audiences with confidence and enthusiasm
- Planning and organising skills: Planning and organising skills to tailor marketing messages to different audiences
Unit content sourced from training.gov.au — © Commonwealth of Australia, licensed under CC BY 4.0. Auditori is not affiliated with the Department of Employment and Workplace Relations.
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Questions about assessing MSTFD5023
What does an assessment tool for MSTFD5023 need to cover?
To satisfy the Principles of Assessment and Rules of Evidence, an assessment for MSTFD5023 needs to address all 24 unit components: 3 elements with 14 performance criteria, 2 performance evidence requirements, 6 knowledge evidence requirements, and the foundation skills. A coverage matrix mapping each question and task to these components is what an auditor looks for.
How does Auditori generate an assessment tool for MSTFD5023?
Auditori pulls the current release of MSTFD5023 from training.gov.au and generates a complete package: candidate assessment, assessor guide with model answers and observation criteria, and a coverage matrix mapping every component. A suitably qualified person then reviews and approves the draft in a built-in workflow — consistent with ASQA's guidance on AI use in VET — before export as branded PDF and editable Word.
Is the first assessment tool really free?
Yes. Every new account includes one free credit — enough to generate the complete assessment tool for MSTFD5023 — with no card and no subscription required. After that it's pay-as-you-go per unit.
Can I check my existing MSTFD5023 assessment instead of generating a new one?
Yes — upload your existing assessment or learner guide and Auditori maps it against every element, performance criterion, PE and KE of MSTFD5023, showing exactly what's covered and what's missing. Mapping costs a quarter of a credit.
Related units
- MSTFD3005 — Use skin, fur or leather to create fashion or textile products
- MSTFD4022 — Source materials and resources for production of TCF designs
- MSTFD4023 — Calculate cost estimates for TCF products
- MSTFD5024 — Evaluate fashion designs against set criteria
- MSTFD5025 — Analyse influences on contemporary fashion designs
- MSTFD5026 — Conduct fashion design purchasing
- MSTFD5027 — Cost production of fashion and textile designs
- MSTFD5028 — Develop merchandising plans for fashion products
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