CUAMKG311 — Assist with marketing and promotion
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What an assessment for CUAMKG311 must cover
38 assessable components: 3 elements (13 performance criteria), 7 performance evidence and 10 knowledge evidence requirements, plus 8 foundation skills. An audit-defensible tool maps every question and task back to these — that mapping is the coverage matrix Auditori generates alongside the assessment.
Elements & performance criteria
1 Contribute to the development of promotional strategies
- 1.1Monitor different internal and external marketing information according to organisational policies and procedures
- 1.2Participate in discussions with required personnel about marketing and promotional activities
- 1.3Contribute ideas about activities that could be included in promotional strategies
- 1.4Compile information about potential of media outlets to assist with development of promotional strategies
- 1.5Maintain documentation relating to promotional strategies according to organisational policies and procedures
2 Undertake promotional activities
- 2.1Prepare and distribute promotional materials according to organisational policies and procedures
- 2.2Present organisation’s identity according to organisational policies and procedures to individuals and organisations
- 2.3Assist with promotional activities aimed at different external stakeholders
- 2.4Maintain database of industry contacts and sources of industry information according to organisational policies and procedures
- 2.5Attend industry events, activities or other networking opportunities as required
- 2.6Share knowledge obtained through networking with colleagues
3 Finalise promotional activities
- 3.1Monitor and document results of strategies, test response of target markets to promotional materials and adjust as required
- 3.2Seek feedback on own work performance and adjust work practices accordingly
Performance evidence
- assist with marketing and promotion for at least two different organisational events or activities.
- obtain marketing information from different sources
- develop and document ideas for promotional strategies
- execute promotional strategies
- establish a database of industry contacts and build relationships with key stakeholders
- use digital marketing according to organisation policies and procedures
- work cooperatively in a team environment
Knowledge evidence
- sources of marketing information about own industry sector
- organisational policies and procedures applicable to marketing and promoting events or activities, including use of digital marketing
- cultural sensitives and protocols applicable to marketing and promoting events or activities
- market for different types of products and services in own industry sector
- ways in which different types of businesses present and promote their products and services
- formats and features of different types of promotional materials, and ways in which they can be produced
- issues and challenges that typically arise in context of assisting with marketing and promotional activities, and common solutions
- techniques for using digital marketing for promoting events or activities
- examples of networking and distribution channels applicable to own industry sector
- techniques for networking and building professional relationships
Foundation skills
- Learning: Identifies key ideas and trends and applies new knowledge to own work
- Oral communication: Obtains information using listening and questioning techniques Discusses ideas and solutions Expresses ideas and conveys information using clear language
- Reading: Interprets different marketing information and material
- Writing: Generates documentation in relation to marketing and promotional strategies and activities
- Planning and organising: Adopts a methodical and logical approach when preparing for and assisting with different marketing and promotional activities
- Self-management: Identifies and follows procedures and expectations associated with own role Projects a professional image
- Teamwork: Plays an active role in group discussions Shares information and resources Adjusts personal communication style in recognition of the values, beliefs and cultural expectations of others
- Technology: Uses the internet as a research tool Prepares and distributes information, and maintains records using standard work processing, spreadsheets and database applications
Unit content sourced from training.gov.au — © Commonwealth of Australia, licensed under CC BY 4.0. Auditori is not affiliated with the Department of Employment and Workplace Relations.
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Real, unedited Auditori output (RIIHAN201E shown), branded for a sample RTO:
Questions about assessing CUAMKG311
What does an assessment tool for CUAMKG311 need to cover?
To satisfy the Principles of Assessment and Rules of Evidence, an assessment for CUAMKG311 needs to address all 38 unit components: 3 elements with 13 performance criteria, 7 performance evidence requirements, 10 knowledge evidence requirements, and the foundation skills. A coverage matrix mapping each question and task to these components is what an auditor looks for.
How does Auditori generate an assessment tool for CUAMKG311?
Auditori pulls the current release of CUAMKG311 from training.gov.au and generates a complete package: candidate assessment, assessor guide with model answers and observation criteria, and a coverage matrix mapping every component. A suitably qualified person then reviews and approves the draft in a built-in workflow — consistent with ASQA's guidance on AI use in VET — before export as branded PDF and editable Word.
Is the first assessment tool really free?
Yes. Every new account includes one free credit — enough to generate the complete assessment tool for CUAMKG311 — with no card and no subscription required. After that it's pay-as-you-go per unit.
Can I check my existing CUAMKG311 assessment instead of generating a new one?
Yes — upload your existing assessment or learner guide and Auditori maps it against every element, performance criterion, PE and KE of CUAMKG311, showing exactly what's covered and what's missing. Mapping costs a quarter of a credit.
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