BSBMKG625 — Implement and manage international marketing programs

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What an assessment for BSBMKG625 must cover

32 assessable components: 4 elements (18 performance criteria), 1 performance evidence and 7 knowledge evidence requirements, plus 6 foundation skills. An audit-defensible tool maps every question and task back to these — that mapping is the coverage matrix Auditori generates alongside the assessment.

Elements & performance criteria

1 Develop international marketing objectives

1.1Select international marketing opportunities and develop objectives according to organisation’s capabilities and resources
1.2Identify international marketing objectives according to organisation’s strategic direction
1.3Develop strategic objectives and related key performance indicators by product, service, country or international grouping, and overall performance
1.4Relate risk factors to international business cycles and terms of economic conditions and estimate their impact on potential market

2 Determine marketing approach and operational structure

2.1Identify resources and capabilities for implementation of program
2.2Identify global and customised approaches for promotion of products or services
2.3Identify options for choice of marketing approaches

3 Implement programs

3.1Implement program according to agreed timelines
3.2Provide support and assistance to staff and contractors involved in implementing the program
3.3Manage integration of marketing, promotional and sales activities according to international marketing objectives
3.4Assess and respond to the need for adjustments to plans, systems and procedures
3.5Provide progress and other reports according to event requirements

4 Evaluate and improve international marketing performance

4.1Monitor product, pricing and distribution policies related to market changes, objectives of marketing plan and organisational requirements
4.2Monitor marketing progresses against performance targets and confirm activity, quality, cost, and time requirements are met
4.3Review and revise marketing outcomes and objectives
4.4Analyse successes and performance gaps in relation to cause and effect, and improve international marketing performance
4.5Analyse changes in market phenomena, and identify and document potential impact on international marketing objectives
4.6Document review of marketing performance against key performance indicators according to organisational requirements

Performance evidence

implement and manage at least one international marketing program.

Knowledge evidence

organisational policies and procedures related to international marketing programs
provisions of legislation, codes of practice and standards for international marketing programs
KPIs for international marketing programs
impacts of market changes on international marketing programs
common international marketing strategies and approaches
risk factors and mitigation strategies for international marketing opportunities
processes for implementing an international marketing plan.

Foundation skills

Numeracy: Performs complex mathematical calculations to analyse trend data, business development opportunities and cost benefit analyses
Reading: Researches and analyses a range of textual information from a variety of sources to identify key details and determine relevance to strategic organisational requirements
Writing: Records results of research and analysis using language and format appropriate to organisation and purpose
Planning and organising: Uses logical planning processes, and an increasingly intuitive understanding of context, to identify risk factors, and to evaluate alternative strategies and resources
Problem solving: Makes a range of critical and non-critical decisions in relatively complex situations, analysing information and taking a range of factors and constraints into account
Technology: Identifies potential of new approaches, including new technologies, to enhance work practices and outcomes

Unit content sourced from training.gov.au — © Commonwealth of Australia, licensed under CC BY 4.0. Auditori is not affiliated with the Department of Employment and Workplace Relations.

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Questions about assessing BSBMKG625

What does an assessment tool for BSBMKG625 need to cover?

To satisfy the Principles of Assessment and Rules of Evidence, an assessment for BSBMKG625 needs to address all 32 unit components: 4 elements with 18 performance criteria, 1 performance evidence requirements, 7 knowledge evidence requirements, and the foundation skills. A coverage matrix mapping each question and task to these components is what an auditor looks for.

How does Auditori generate an assessment tool for BSBMKG625?

Auditori pulls the current release of BSBMKG625 from training.gov.au and generates a complete package: candidate assessment, assessor guide with model answers and observation criteria, and a coverage matrix mapping every component. A suitably qualified person then reviews and approves the draft in a built-in workflow — consistent with ASQA's guidance on AI use in VET — before export as branded PDF and editable Word.

Is the first assessment tool really free?

Yes. Every new account includes one free credit — enough to generate the complete assessment tool for BSBMKG625 — with no card and no subscription required. After that it's pay-as-you-go per unit.

Can I check my existing BSBMKG625 assessment instead of generating a new one?

Yes — upload your existing assessment or learner guide and Auditori maps it against every element, performance criterion, PE and KE of BSBMKG625, showing exactly what's covered and what's missing. Mapping costs a quarter of a credit.

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