BSBMKG545 — Conduct marketing audits

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What an assessment for BSBMKG545 must cover

33 assessable components: 5 elements (15 performance criteria), 5 performance evidence and 5 knowledge evidence requirements, plus 8 foundation skills. An audit-defensible tool maps every question and task back to these — that mapping is the coverage matrix Auditori generates alongside the assessment.

Elements & performance criteria

1 Prepare for marketing audit

1.1Identify objectives of marketing audit according to organisational marketing plan
1.2Identify scope of marketing audit and audit methodology according to organisational marketing plan
1.3Identify participants required for marketing audit process

2 Identify form of marketing audit

2.1Identify characteristics of marketing audit according to task requirements and audit priorities
2.2Identity elements to be included in marketing audit and its format according to organisational requirements
2.3Identify and select marketing audit according to organisational marketing plan

3 Establish external marketing audit

3.1Identify external environmental factors that meet requirements of audit process
3.2Identify technological factors, market characteristics and competitive factors relating to the business, which meet audit process requirements
3.3Perform external marketing audit

4 Establish internal marketing (self) audit

4.1Identify criteria to use in an internal marketing audit according to organisational requirements
4.2Identify marketing productivity according to profitability and cost effectiveness
4.3Record results according to organisational and audit requirements

5 Prepare marketing audit report

5.1Develop a marketing audit report according to organisational requirements
5.2Confirm marketing audit report meets reporting requirements of marketing audit form selected and marketing plan
5.3Confirm accuracy of marketing audit report with relevant personnel

Performance evidence

conduct at least two marketing audits.
identify the objectives, scope and relevant personnel involved in marketing audit
identify elements and form of marketing audit according to task requirements and audit priorities
establish internal and external marketing audits
develop and confirm marketing audit report with relevant personnel.

Knowledge evidence

organisational and audit requirements
scheduling of a marketing audit and considerations of organisational requirements
organisational marketing plans
research methodologies and data collection techniques appropriate to marketing audits
different types of marketing audits.

Foundation skills

Reading: Identifies and evaluates complex textual information when auditing workplace documentation
Writing: Uses clear, accurate and relevant language to organise and record information using suitable organisational formats
Oral Communication: Participates in verbal exchanges using appropriate language and non-verbal features
Numeracy: Makes basic calculations from numerical data to audit external marketing, quantify data and determine financial gains
Problem solving: Identifies cause of the problem, and uses analytical processes to generate possible solutions when dealing with complex issues
Self-management: Complies with organisational policies and objectives, and considers own role for its contribution to broader goals of work environment
Planning and organising: Develops plans and uses effective time management and organisational skills to complete tasks with an awareness of how they may contribute to longer-term operational and strategic goals Uses formal decision-making processes to gather information, identify and evaluate several choices against a set of criteria in complex, non-routine situations
Technology: Identifies and uses a range of relevant digital language and symbols

Unit content sourced from training.gov.au — © Commonwealth of Australia, licensed under CC BY 4.0. Auditori is not affiliated with the Department of Employment and Workplace Relations.

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Questions about assessing BSBMKG545

What does an assessment tool for BSBMKG545 need to cover?

To satisfy the Principles of Assessment and Rules of Evidence, an assessment for BSBMKG545 needs to address all 33 unit components: 5 elements with 15 performance criteria, 5 performance evidence requirements, 5 knowledge evidence requirements, and the foundation skills. A coverage matrix mapping each question and task to these components is what an auditor looks for.

How does Auditori generate an assessment tool for BSBMKG545?

Auditori pulls the current release of BSBMKG545 from training.gov.au and generates a complete package: candidate assessment, assessor guide with model answers and observation criteria, and a coverage matrix mapping every component. A suitably qualified person then reviews and approves the draft in a built-in workflow — consistent with ASQA's guidance on AI use in VET — before export as branded PDF and editable Word.

Is the first assessment tool really free?

Yes. Every new account includes one free credit — enough to generate the complete assessment tool for BSBMKG545 — with no card and no subscription required. After that it's pay-as-you-go per unit.

Can I check my existing BSBMKG545 assessment instead of generating a new one?

Yes — upload your existing assessment or learner guide and Auditori maps it against every element, performance criterion, PE and KE of BSBMKG545, showing exactly what's covered and what's missing. Mapping costs a quarter of a credit.

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